Case Study: Cofton Insurance Services achieves a streamlined, mobile-friendly website with Ballyhoo

Cofton Insurance Services streamlines its website with Ballyhoo, showcasing 40 insurance types and a 93% retention rate

The customer, Cofton Insurance Services, the largest independent insurance broker in South Birmingham, had an outdated and non-mobile-responsive website that was difficult for customers to use. They partnered with vendor Ballyhoo to build a new WordPress website that would streamline the user experience and encourage customers to take action.

Ballyhoo designed a modern, mobile-first website with a multi-level menu to organize the client's 40 insurance services and strong calls to action. The solution included custom WordPress blocks for easy content management, integrated trust factors like customer reviews, and a reliable contact form. The new site successfully launched in March 2024, providing a seamless platform that highlights Cofton's local expertise and supports their high customer retention rate.

Cofton Insurance Services