Case Study: 2EA boosts page views with WordPress migration by Ballyhoo

2EA boosts page views 56% with Ballyhoo WordPress migration

2EA, energy management consultants with over 25 years of experience, faced a challenge when the Ballyhoo Refresh platform hosting their website was no longer being supported. They needed to migrate their entire site to a new platform without losing functionality or content, while also gaining easier content management and enhanced admin access. They turned to the vendor, Ballyhoo, to manage the migration to WordPress.

Ballyhoo executed a careful migration to WordPress, developing a custom script to transfer all content and re-engineering the design into a custom theme while maintaining the site's branding. They ensured SEO rankings were protected with URL redirects and hosted the new site on their own secure, UK-based servers. As a result of the migration and ongoing SEO work, 2EA achieved a 56% uplift in page views. Ballyhoo also provides continuous support and maintenance, and upgraded the client to a higher-tier Google Workspace plan for improved collaboration.

2EA