Case Study: Professional Beauty Association delivers a successful virtual trade show with Balluun

The ISSE Digital Experience (by Professional Beauty Association)

The Professional Beauty Association, which organizes the International Spa + Salon Expo (ISSE), faced the challenge of transitioning its flagship in-person trade show to a fully virtual format due to COVID-19. They needed a technology platform to host a digital experience that would support exhibitors, educational seminars, and networking for the beauty industry. They selected the Balluun FlashEX platform to meet this need.

Balluun provided a feature-rich, configurable platform that included ecommerce capabilities, AI-powered matchmaking for leads, and robust content management. The solution successfully hosted over 150 educational events and 50 exhibitors for thousands of attendees. The measurable results for the event included 1,600 connections formed, an average of 240 targeted leads matched to each exhibitor, 3,000 leads driven to external product pages, and over 250 direct orders captured on the Balluun platform.

ISSE Digital Experienc