Case Study: Specialty Food Association builds a year-round digital marketplace with Balluun

Specialty Food Association launches Specialty Food Live in 6 weeks with Balluun

The Specialty Food Association, a membership-based trade association, faced a significant challenge when its in-person food shows were canceled, necessitating a robust online marketplace platform that could replicate the engagement and discovery of a live event. They partnered with vendor Balluun to implement its FlashEX solution to build this digital community and drive new revenue.

Balluun's highly configurable solution was implemented rapidly, allowing the association to launch Specialty Food Live within weeks. The results were substantial, facilitating 55 education sessions, approximately 40,000 business connections, and 70,000 leads to exhibitors. This success led to an expanded partnership with Balluun for a year-round platform, rebranded as Fancy Food 24/7.

Specialty Food Association