Case Study: Global Pet Expo launches a successful digital trade show with Balluun

Global Pet Expo - Customer Case Study

Global Pet Expo, presented by the American Pet Products Association and Pet Industry Distributors Association, required a digital solution to host its annual trade show when the in-person event was canceled due to COVID-19. Their challenge was to create a virtual platform that could effectively showcase products and facilitate connections for exhibitors and attendees. They partnered with the vendor Balluun and selected its FlashEX platform to build this digital experience.

Balluun implemented a highly configurable digital trade show platform that integrated product discovery, social networking, and lead generation. The solution successfully hosted 2,000 exhibitors and 3,000 attendees, generating significant engagement. The results for Global Pet Expo included 3 million pageviews, 30,000 new connections, and an average of 200 sales leads per exhibitor, demonstrating the platform's effectiveness.

Global Pet Expo