Case Study: Treatwell boosts media visibility in France with Ballou

Treatwell more than doubles monthly media coverage with Ballou

Treatwell, a UK-based company, enlisted the vendor Ballou to help position its app as the best platform for booking beauty treatments in France. The challenge was twofold: to raise awareness of their B2B SaaS solution among beauty professionals and to promote the app's consumer benefits to the French market.

Ballou implemented a campaign using customer surveys and trend analysis to position Treatwell as a beauty expert. This was supported by a sustained PR effort and influencer collaborations. The solution from Ballou resulted in a significant increase in visibility, more than doubling the average number of monthly articles and securing coverage in major outlets like ELLE and GQ.

Treatwell