Ballou
27 Case Studies
A Ballou Case Study
The customer, Tesselate Group, was formed from the merger of two financial companies, Raven and Efficiency. Their challenge was to create a new, unified brand identity following their merger. They engaged the vendor Ballou for a comprehensive rebranding project.
Ballou implemented a 360° solution that included naming the new entity, developing a full brand guidelines document, and designing a new website. The agency also created branding for new products and produced animated videos to showcase them. The project was successfully completed in phases over several months, resulting in the launch of the new Tesselate Group brand and its accompanying digital assets.