Case Study: Shakers builds UK and European brand credibility with Ballou

Shakers drives 25% of new business with Ballou

Shakers, a Spanish AI HR scale-up, faced the challenge of establishing itself as a credible leader in workforce orchestration to support its European expansion, particularly in the competitive UK market. Their goal was to increase brand awareness, differentiate from gig economy platforms, and become an authority on the Future of Work. To meet this challenge, they engaged the vendor Ballou for a PR strategy.

Ballou implemented a campaign that combined strategic category positioning, credibility building in European tech media, and a thought leadership program for Shakers' executives. The solution successfully generated significant media coverage and broadcast exposure. The results included a sustained 23% increase in website traffic, an 80% rise in LinkedIn impressions, and most crucially, media presence influenced 25% of all new business the following month, leading to a long-term partnership with Ballou.

Shakers