Case Study: Quitoque builds brand leadership in the cooking box sector with Ballou

Quitoque earns 100+ articles and 17 monthly clippings with Ballou

The customer, Quitoque, faced the challenge of raising its profile and establishing itself as the market leader in the competitive French cooking box sector. To achieve this, they engaged the vendor Ballou to develop a comprehensive corporate and product campaign.

Ballou implemented a dual BtoC and BtoB PR campaign. The solution included securing product test reviews with journalists and influencers, sharing the founders' expertise, and producing opinion and educational content. The results were highly successful, as Ballou built strong relationships with sector opinion leaders and helped make Quitoque one of the main players in the market. This was achieved with an average of 17 media clippings per month and over 100 total articles.

Quitoque