Case Study: Nina Capital boosts Europe-wide HealthTech visibility and attracts investor interest with Ballou

Nina Capital secures 40 pieces of coverage and 2 LP leads with Ballou

Nina Capital, a healthtech investment firm, engaged the PR agency Ballou to announce the launch of its €50 million Fund III. The challenge was to build the profile of both the fund and its founder, Dr. Marta G. Zanchi, within the European business, investment, and healthtech media landscapes to generate awareness and attract potential investors.

Ballou implemented a targeted briefing campaign that secured extensive coverage, including over 14 fund announcement articles and 40 total pieces across top European outlets. This successful PR program directly generated tangible interest, with two limited partners reaching out for investment meetings after seeing the coverage. The founder praised Ballou as her best external collaboration, and the campaign firmly established Nina Capital as a key voice in Europe's healthtech investment sector.

Nina Capital