Case Study: Cathay Capital strengthens its global brand with Ballou

Cathay Capital launches a new web and mobile website in 2 versions with Ballou

Cathay Capital, a global investment firm, faced the challenge of being perceived as a Chinese firm despite its Paris headquarters, which hindered its goal of being seen as a leading global platform. To professionalize its brand and clarify its private equity and venture capital divisions for potential investors and employees, Cathay Capital selected the vendor Ballou for a comprehensive rebranding and website redesign service.

Ballou implemented a 360-degree solution that began with consulting sessions to define a new brand direction. This included creating a new logo, comprehensive brand guidelines, and a newly designed website with web and mobile versions. Ballou designed, built, launched, and maintains the multilingual site. The results were a modernized visual identity and a clearer, more professional online presence that supports Cathay Capital's global business objectives.

Cathay Capital