Case Study: Apricity boosts awareness and user growth with Ballou

Apricity grows users to 19,385 with Ballou

Ballou was engaged by Apricity, a virtual fertility clinic, to help it differentiate itself from traditional clinics and competing apps and raise awareness during a challenging launch period that coincided with the start of the COVID-19 pandemic.

The Ballou solution built trust by focusing on the founder's story and providing clear communications during the crisis. Ballou secured extensive media coverage, including a syndicated case study that appeared in over 25 regional newspapers and the Daily Mail, and helped Apricity gain recognition through industry award nominations. This campaign achieved a reach of 1.36 billion and helped increase Apricity's monthly users from 8,142 to over 19,385.

Apricity