Case Study: Aboalarm builds consumer-rights authority with Ballou PR

Aboalarm secures 1,000+ publications and 50 TV appearances with Ballou

Ballou provided public relations support for Aboalarm, a service that helps consumers manage and terminate contracts with various providers. The challenge was to launch and establish this new high-end online brand in France as a reliable and trustworthy source for consumer rights.

The solution implemented by Ballou involved a multi-faceted PR campaign that positioned the company's CEO as a consumer rights expert. This included securing high-profile media placements through collaborative studies, op-ed pieces, and reactionary statements. The results for Aboalarm were significant, with Ballou securing over 1,200 pieces of coverage, including more than 50 TV appearances and features in major national publications, successfully establishing the founder as the go-to expert on consumer rights in Germany.

Aboalarm