Case Study: United Talent Agency improves IT meetings with Balloon

United Talent Agency improves meetings with this one-question flight

United Talent Agency (UTA) was looking for a better way to run its monthly IT all-hands meetings. The team’s sessions often lacked a clear agenda or missed the topics attendees cared about, leading to inefficient meetings and long Q&A sessions afterward. UTA turned to Balloon, using its pre-meeting flights to gather input in advance and make the meetings more focused.

With Balloon, Christopher Johnson and his team used short, one- to three-question flights before each meeting, often tied to a calendar invite so employees could prepare ahead of time. The approach helped UTA shorten the process to a 15-minute flight, improve agenda quality, and increase engagement, honesty, and cohesion across the team. In one notable example, Balloon helped surface the CTO questions most important to staff before an AMA, resulting in a more direct and valuable all-hands.

United Talent Agency

Christopher Johnson

Technology Adoption Manager