Case Study: TrueCar boosts employee engagement and surfaces actionable feedback with Balloon

TrueCar achieves 99% participation with Balloon

TrueCar, a leading automotive digital marketplace, faced a challenge in delving deeper into the nuanced feedback from its annual employee engagement survey. The company needed a way to move beyond surface-level data to understand the microcultures within its organization and surface candid employee insights. To achieve this, the TrueCar People Team partnered with Balloon to implement its Managed Flight service.

Using Balloon's anonymous and structured platform, TrueCar conducted 14 facilitated focus groups, achieving a 99% participation rate from one-third of its company. The solution generated 491 detailed responses and 2,347 votes, providing the team with prioritized, actionable data. These insights directly shaped new company initiatives, such as creating direct access to the CEO and improving how decisions are communicated, empowering leadership to make data-driven changes based on employee feedback.

TrueCar