Case Study: MT Copeland builds buzzworthy content and team alignment with Balloon

How this startup used Balloon to generate buzzworthy content

M.T. Copeland, an early-stage startup offering online construction skill-building classes, needed a smarter way to build brand awareness, generate inbound leads, and develop content strategy from the start. To help, the team brought in Balloon and used its collaborative brainstorming “flights” to surface ideas around content marketing, brand voice, and company values.

With Balloon, M.T. Copeland ran multi-day brainstorming sessions that gave teammates time to reflect and contribute thoughtful responses. The approach helped the company turn big ideas into actionable content proposals, build a more comprehensive content strategy, and align the team around its mission and culture; while no hard metrics were shared, the process was described as highly energizing, improving collaboration and giving leadership a better way to guide the team.

MT Copeland

Gabe Jewell

Chief Executive Officer & Co-founder