Case Study: Ezra achieves faster, more efficient product decisions with Balloon

Ezra’s Product team finds deeper solutions, faster, with Balloon

Ezra, a rapidly growing professional coaching app with a globally distributed team across 18 time zones, was struggling to coordinate meetings as the company scaled. To solve the scheduling bottlenecks and keep product, engineering, research, and other teams aligned, Ezra turned to Balloon.

Using Balloon’s asynchronous flight templates, Ezra replaced in-person meetings with structured, 24-hour collaborative flights to surface concerns, hypotheses, and experiments. The approach helped the team identify missing information, uncover priorities like predictive analytics and workflow communication, and act quickly; in one case, Engineering built a solution within 24 hours. Ezra also avoided three or four extra meetings, while Balloon’s quantified feedback helped the team redirect resources faster and improve product strategy.

Ezra

Tom Ford

Product Manager