Balloon
15 Case Studies
A Balloon Case Study
Microsoft, a Fortune 50 technology company, struggled to capture ideas and feedback from a distributed technical team spread across time zones. During calls and meetings, a small number of dominant voices tended to take over, leaving quieter team members underrepresented and making it difficult to gauge broad support for ideas. Microsoft turned to Balloon to improve team brainstorming and information gathering.
Balloon provided a fast, anonymous, science-based collaboration platform that let Microsoft team members contribute on their own schedules without scheduling calls. The result was greater quantity and quality of input, with Balloon’s ranked output highlighting the top 5%, 10%, and 25% of ideas to build consensus and confidence. Microsoft was up and running in about an afternoon, and Balloon helped the team reach clearer, more vetted decisions with stronger participation and less bias.