Case Study: C3 Alliance enhances IROC’s digital presence with Ballistic Arts

C3 Alliance rebuilds IROC’s 10-year digital presence with Ballistic Arts

The customer, C3 Alliance, faced the challenge of giving its Indigenous-led IROC conference a digital presence that reflected its decade-long reputation and fresh rebrand. The existing website was not effectively communicating the event's credibility to its high-level target audience or handling its complex, multi-day program. Ballistic Arts was engaged to provide website design and development services to address this.

Ballistic Arts designed and developed a new WordPress site that faithfully applied the conference's rebrand and intuitively organized a large amount of content. The solution provided C3 Alliance with a content management system they could own independently for routine updates. The result was a visually confident and easily navigable site that clearly communicated the event's seriousness, supported by a platform the client could manage themselves without ongoing development support.

C3 Alliance