Case Study: Holcim streamlines concrete ordering and delivery with Ballast Lane Applications

Holcim streamlines ConcreteDirect across 2022-2023 with Ballast Lane Applications

Ballast Lane Applications worked with Holcim, a leading global supplier of cement and concrete, on its ConcreteDirect digital ordering platform. The challenge was to design features that would make stakeholders more efficient and accelerate the completion of the platform's roadmap, while accounting for multiple user personas, country differences, and multi-device use.

Ballast Lane Applications provided design, business analyst, and development expertise to overcome these challenges. The solution included employing responsive design and user research to create consistent and engaging user experiences across all devices. The team worked on key features like the rebuild of Capacity Management tools, helping to streamline the process of ordering and managing concrete deliveries for Holcim's construction customers.

Holcim