Case Study: PICO achieves 330% more users and $400K+ in sales with Balefire's branding, SEO, and ads

Pico drives 330% more users and $400K+ in sales with Balefire

The customer, Pico, a luxury home builder and remodeling company based in Derby, Kansas, faced a challenge where their website was attracting low-value leads and failing to reflect their high-end brand positioning. They engaged the vendor Balefire to address these search visibility and branding issues.

Balefire implemented a comprehensive solution that included a complete rebrand and a new website built for lead generation, supported by SEO, copywriting, and Google Ads management. This strategy resulted in a dramatic improvement, with Pico seeing 330% more users and over $400,000 in sales directly attributed to the new site within 12 months of launch.

Pico