Case Study: Presbyterian Night Shelter boosts online giving with Balcom Agency's bold nonprofit campaign

Presbyterian Night Shelter increases online giving 42% with Balcom Agency

Presbyterian Night Shelter, a major provider of services for people experiencing homelessness in Tarrant County, faced the challenge of raising its profile and increasing donations. The Balcom Agency was enlisted to develop a fundraising campaign with bold creative to help the organization stand out.

The Balcom Agency created a stark, gritty campaign that broke from typical nonprofit marketing. The solution utilized highly targeted digital display advertising, social media, and out-of-home billboards, with video content repurposed from animated banners to maximize a limited budget. This campaign increased online giving by 42% for the year, generated over 7 million impressions, and resulted in 1,100 donations.

Presbyterian Night Shelter