Case Study: Dairy MAX earns 2M social media ad views with Balcom Agency

Dairy MAX earns 2M views with Balcom Agency

Dairy MAX, a regional dairy council, faced the challenge of reaching Gen Z consumers with a positive message about dairy through social media. They partnered with Balcom Agency to repurpose existing documentary-style farmer footage into engaging, short-form video ads that would appeal to the authenticity and humor this demographic prefers.

Balcom Agency creatively re-edited the footage to produce 25 fast-paced, platform-specific ads. The campaign was a major success, earning 2 million combined views from 17.5 million impressions on TikTok and YouTube. The YouTube ads significantly outperformed industry benchmarks with a 65.98% view rate and a cost per view of just $0.044.

Dairy MAX