Case Study: PNOĒ offers gyms flexible payment plans and immediate payouts with Balance

PNOĒ - Building Healthy Fitness Businesses with Flexible Payments

PNOĒ, a health-software company that sells proprietary training systems to fitness professionals and gyms, needed a plug-and-play payments solution to give customers more flexible payment options without assuming the credit risk of offering net terms. To solve this, PNOĒ partnered with Balance and used the Balance Platform for payment processing and B2B financing.

Using the Balance Platform, PNOĒ generates invoices to gyms payable in installments while Balance pays PNOĒ immediately, enabling gyms to charge the roughly $100–$300 service and spread payments over time. This approach — enabled by Balance — delivers a better customer experience, preserves PNOĒ’s cash flow and risk profile, and drives adoption (on average 30%+ of gym members sign up for testing within the first six months).

PNOĒ

Apostolos Atsalakis

Chief Executive Officer