Case Study: Instacart Business unlocks growth with Balance

Instacart Business unlocks Pay-by-Invoice in record time with Balance

Instacart Business, a service of the Instacart online marketplace, faced a significant growth challenge as a waitlist of potential customers could not use its platform due to their organizations' strict procurement requirements for invoicing and net terms. To unlock this blocked demand, Instacart partnered with the vendor Balance to implement its Pay-by-Invoice service.

The solution from Balance was a flexible, deeply integrated invoicing system that could be launched quickly and adapted to the needs of all business sizes. This partnership allowed Instacart to avoid building a costly internal accounts receivable operation and freed its engineers to focus on customer experience. The results for Instacart Business were immediately clear, leading to higher customer retention and rapid new customer growth by converting the waitlist into active revenue.

Instacart Business