Case Study: HomeRoots achieves seamless, scalable B2B financing with Balance

How HomeRoots effortlessly rolled out financing to thousands of customers

HomeRoots, a B2B marketplace for furniture, home decor, rugs, and lighting, needed to simplify its payment experience to win more small and medium buyers and offer flexible, extended payment terms that had previously been available mostly to large customers. To address this, HomeRoots partnered with Balance, deploying Balance’s white-label checkout and net terms solution with real-time risk assessment and instant underwriting.

Balance implemented a seamless, branded checkout that qualified customers quickly and granted net terms at scale, enabling HomeRoots to roll out financing to thousands of customers. The Balance solution improved customer cash flow, helped HomeRoots’ buyers sell more faster, and extended HomeRoots’ reach to new U.S. B2B customers while strengthening international and cross-border ecommerce.

HomeRoots

Diane Narwid

VP of Merchandising