Case Study: Bay Supply achieves 27% revenue growth and 13% larger orders with Balance

How a wholesale distributor graduated its customers to digital payments

Bay Supply (Bay Fastening Systems), led in payments strategy by COO Michael Eichinger, needed to move its B2B marketplace from paper and legacy processes to digital payments while preserving net terms and managing complex vendor and third‑party seller payouts. The company sought a partner that understood B2B nuance and could provide visibility into staff purchasing activity—needs that drove the decision to work with Balance.

Balance delivered a single platform for payouts, financing and payment processing—handling ACH, wire and card payments, managing credit terms, and providing customer dashboards—so Bay Supply could focus on products and relationships. As a result of the Balance implementation, Bay Supply migrated its entire online customer base to the platform, unlocked a new revenue stream, and saw revenue grow 27% with average order size up 13%.

Bay Supply

Michael Eichinger

Chief Executive Officer