Case Study: ChemDirect achieves frictionless B2B checkout growth with Balance

ChemDirect makes over $20M in buying power available with Balance

ChemDirect, a B2B chemical marketplace, faced challenges with scaling its payment processes and meeting user demand for additional payment methods. Their initial system with Stripe and custom logic for purchase orders was not scalable. To address this, they sought a solution with the help of their agency partner, McFadyen Digital, and implemented Balance.

By leveraging Balance's full offering, ChemDirect was able to provide a consumer-grade checkout experience with financing, invoicing, and multiple B2B payment methods. The solution made over $20 million of buying power available, financed 24% of all transactions, and extended financing to more than 2,000 buyers. Balance provided ChemDirect with a scalable and frictionless payment solution that drove significant growth.

ChemDirect