Case Study: Bay Supply streamlines net terms checkout with Balance

Bay Supply splits 30- and 60-day net terms at checkout with Balance

Bay Supply, an online marketplace for the fastening industry, faced a complex challenge when expanding beyond its own products. They needed to extend credit terms to customers purchasing items from third-party sellers on their platform, but acting as the bankroller for these transactions was not financially viable. Their goal was to find a service provider to handle credit terms for these mixed carts without compromising the checkout experience.

The solution was implemented by Balance, which provided a seamless way to split net terms at checkout. Balance enabled Bay Supply to offer different credit terms for its own products and third-party items within the same transaction, emulating the simple, intuitive offline experience online. This allowed Bay Supply to transition its customers to Balance for terms, eliminating the need to provide credit themselves and ensuring a fully compliant process.

Bay Supply