Case Study: Alibaba.com increases buyer purchasing power with Balance

Alibaba.com boosts buyer purchasing power with Balance and up to 90-day pay terms

Alibaba.com, a leading global B2B ecommerce marketplace, faced a challenge where its U.S. business buyers needed more flexible payment options. Cash flow constraints were preventing small and medium-sized enterprises from placing larger orders, which was costing Alibaba.com growth. To solve this, they partnered with Balance to implement its Pay Later for Business service, which provides dedicated financing.

Balance provided a fully embedded financing solution that included real-time credit assessment and instant approval. This allowed buyers to access a revolving line of credit with up to 90 days to pay directly at checkout. The results for Alibaba.com were strongly positive adoption, with buyers placing larger and more frequent orders. Notably, the program successfully reactivated dormant customers. Balance handled all the credit risk and infrastructure, enabling Alibaba.com to offer purchasing power without friction.

Alibaba.com