Case Study: Visit Nottinghamshire boosts tourism and footfall with BakerBaird Communication

Visit Nottinghamshire boosts footfall with BakerBaird Communication and lands national media in The Times, Guardian and Independent

BakerBaird Communication worked with Visit Nottinghamshire, a tourism organization, to support the local East Midlands tourism industry. The challenge was to increase visitor footfall by promoting the area's connection to two literary icons, Lord Byron and D.H. Lawrence.

The solution from BakerBaird involved a comprehensive communications strategy. This included creating new assets for a virtual experience, engaging national media to secure coverage in major broadsheets, and producing targeted content like Instagram clips and printed flyers with QR codes. The campaign successfully drove increased footfall to the D.H. Lawrence home and museum.

Visit Nottinghamshire