Case Study: New Stanton Park builds investment confidence with BakerBaird Communication

New Stanton Park boosts LinkedIn impressions by 153.7% with BakerBaird Communication

New Stanton Park, a major redevelopment project on the site of a former ironworks, sought to position itself as a premier regional investment destination in Derbyshire and build confidence among its stakeholders. The project engaged BakerBaird Communication, a PR agency, to develop a multi-channel communications strategy to address this challenge.

BakerBaird Communication implemented a solution that included targeted LinkedIn engagement, proactive media outreach, stakeholder relationship management, and high-quality video production. This integrated approach resulted in a 153.7% increase in LinkedIn impressions, a media reach of 764,000, and strengthened relationships with key investors and political leaders, successfully elevating the project's profile.

New Stanton Park