Case Study: Mansfield revitalises its town centre with BakerBaird Communication

Mansfield engages 2,505 residents with BakerBaird Communication to revitalise its town centre

The customer Mansfield, a central, regional, and local government body, faced challenges with an underused town centre, limited career prospects, and social inequalities. They engaged BakerBaird Communication, a PR agency, to develop a bold strategy for revitalization, job creation, and improved quality of life.

BakerBaird Communication implemented an extensive public and stakeholder engagement programme, gathering 2,505 survey responses, running focus groups, and conducting interviews. This informed a strategic plan that included a civic pride campaign, repurposing retail space, and promoting green industries. The social media outreach reached 50,000 people, and the resulting strategy positioned Mansfield within the East Midlands Arc of Opportunity to achieve its goals.

Mansfield