Case Study: the Greater London Authority-led Retrofit Programme accelerates net-zero housing with BakerBaird Communications

Greater London Authority-led Retrofit Programme delivers net-zero tech to 3,000 social homes with BakerBaird Communication

The Greater London Authority-led Retrofit Programme sought to accelerate energy efficiency improvements across London's housing stock. BakerBaird Communication provided communications and stakeholder engagement support to build a coalition and align housing providers, policymakers, and technical partners.

BakerBaird Communication implemented a solution that included stakeholder mapping, tailored messaging frameworks, and high-profile engagement events. This approach influenced policy discussions at Whitehall, positioned retrofit as a mainstream solution, and delivered a measurable impact: net-zero technology was installed in 3,000 social houses and net-zero skills were boosted across three boroughs.