Case Study: East Midlands Councils boosts transport advocacy with Baker Baird Communications

East Midlands Councils earns 17 media features with BakerBaird Communication

The customer, East Midlands Councils, sought to amplify its commitment to improving regional transport infrastructure and promote key initiatives. They partnered with the vendor, BakerBaird Communication, a PR agency, to elevate these transport conversations across the region.

BakerBaird Communication implemented a solution involving strategic stakeholder engagement, tailored messaging, a high-profile launch event, and localized press releases. This campaign achieved 17 media features with millions in audience reach, including standout BBC coverage. BakerBaird also managed a Westminster event that attracted 83 high-profile attendees, successfully reinforcing the customer's leadership on transport issues.

East Midlands Councils