Case Study: East Midlands Combined County Authority achieves broad support for inclusive growth with BakerBaird Communication

East Midlands Combined County Authority wins extensive regional and national coverage with BakerBaird Communication

The East Midlands Combined County Authority (EMCCA) sought to build broad-based support for its new Inclusive Growth Strategy and Local Growth Plan. To tackle regional inequalities and ensure the policy's credibility, EMCCA engaged the PR agency BakerBaird Communication to lead a comprehensive stakeholder and community engagement initiative.

BakerBaird Communication developed a communications strategy in partnership with EMCCA and the RSA. The solution involved mobilizing an ambassador network, executing targeted media relations, producing explainer videos, and delivering launch events. The campaign resulted in extensive regional and national media coverage, high attendance at stakeholder events in cities like Derby and Nottingham, and strong social engagement. BakerBaird's work successfully built trust, informed policy recommendations, and positioned the East Midlands as a national exemplar for inclusive growth.

East Midlands Combined County Authority