Case Study: East Midlands Combined County Authority boosts mayoral voter turnout with Baker Baird Communications

East Midlands Combined County Authority boosts first mayoral turnout to 27.6% with BakerBaird Communication

The East Midlands Combined County Authority (EMCCA) faced the challenge of raising awareness for its new formation and driving voter turnout for its first mayoral election. BakerBaird Communication was engaged as the PR agency to deliver this high-profile campaign under a tight timeline.

BakerBaird Communication rapidly mobilized a multi-authority partnership and implemented an integrated PESO model strategy. Their solution included stakeholder engagement, media relations, and the creation of a microsite and films. The campaign achieved a 7.3 million media reach and 210,000 website interactions, contributing to a voter turnout of 27.6% which exceeded expectations. This outcome demonstrated BakerBaird Communication's ability to deliver complex, multi-stakeholder projects effectively.

East Midlands Combined County Authority (emcca)