Case Study: Baptist Eye Surgeons boosts Google rankings and patient reviews with Baker Marketing Laboratory

Baptist Eye Surgeons doubles website traffic in 90 days with Baker Marketing Laboratory

Baptist Eye Surgeons, a surgical ophthalmology group, faced the challenge of a weak online presence and low Google rankings. They initially sought to implement a patient survey process to earn MIPS credits and partnered with Testimonial Tree, a software recommended by their EMR vendor. Baker Marketing Laboratory was also hired to overhaul their website and digital marketing strategy to improve visibility.

Baker Marketing Laboratory implemented a solution using the Testimonial Tree platform to automatically send satisfaction surveys to patients. This generated a high volume of positive reviews, which were integrated into the practice's website and online profiles. The results were significant: Google rankings soared, with doctors appearing first in search results featuring five-star reviews. Website traffic doubled in 90 days, over 30 appointments were booked online, and the practice earned 20 MIPS credit points.

Baptist Eye Surgeons