Case Study: USPS Federal Credit Union achieves more targeted marketing and stronger member relationships with Baker Hill Analytics

USPS Federal Credit Union - Customer Case Study

USPS Federal Credit Union, a 23,000‑member credit union based in Clinton, Maryland, needed an analytics solution that would enable more strategic, targeted marketing and greater staff engagement. The credit union had an underused analytics platform and lacked hands‑on vendor support, so it selected Baker Hill and its Baker Hill Analytics product to gain individualized implementation and turn member data into actionable insight.

Baker Hill implemented Baker Hill Analytics as a single, integrated access point for USPS FCU’s data, enabling segmentation by demographics, location and product usage, plus predictive analytics to identify next‑best offers and engage new members within 30–60 days. As a result, Baker Hill helped USPS FCU increase member engagement, strengthen relationships, identify concentration risk, improve marketing ROI, and target financial‑literacy outreach—allowing the credit union to make data‑driven decisions and tailor offers more effectively.

USPS Federal Credit Union

William Yarborough

Cheif Executive Officer