Case Study: HarborOne Bank drives growth and retention with Baker Hill

HarborOne Bank drives $31M in deposits and loans with Baker Hill

HarborOne Bank faced a significant need for deposit funding in 2019 and sought an efficient way to grow while focusing on retaining its existing, more profitable customer base. To meet this challenge, the bank partnered with vendor Baker Hill and utilized its Baker Hill NextGen Analytics and Marketing solution powered by Infusion.

Baker Hill implemented a solution using predictive analytics to identify customers with a high propensity to deposit or borrow more money, followed by an omnichannel marketing program. This strategy drove $31 million in new deposits and loans from the targeted audience and increased customer retention rates by 3%. The program also generated over 4.9 million targeted digital ad impressions and elicited thousands of direct product responses.

HarborOne Bank