Case Study: HarborOne Bank drives deposit growth and customer retention with Baker Hill

HarborOne Bank drives $148.6M in product balances with Baker Hill

HarborOne Bank, a $4.6B savings bank, needed an efficient and affordable way to grow deposit funding and increase profitability by retaining and growing relationships with its existing customer base. To meet this challenge, the bank partnered with vendor Baker Hill and utilized its Baker Hill UN/FY Analytics and Marketing solution.

Baker Hill implemented a solution using predictive analytics to identify customers with a high capacity and propensity to deposit or borrow more money. This was followed by a targeted omni-channel marketing campaign. The results were significant, including over 8,378 direct product responses totaling $148,570,378 in new balances and the incremental retention of 2,216 households. The Baker Hill program successfully drove engagement, retention, and substantial growth for HarborOne Bank.

HarborOne Bank