Case Study: Citizens National Bank achieves major customer, deposit and loan growth with Baker Hill NextGen Analytics

Citizens National Bank - Customer Case Study

Citizens National Bank faced the challenge of becoming more competitive in growth markets and deepening customer relationships while relying on an inefficient, cobbled-together analytics environment. To gain unbiased, data-driven strategy and streamlined reporting, Citizens National Bank engaged Baker Hill and implemented Baker Hill NextGen™ Analytics with ongoing consulting support.

Baker Hill delivered a customized analytics and matrix-marketing solution, enabling monthly and ad-hoc customer lists and targeted regional campaigns; the program drove substantial growth in new customers, deposits and loans. With Baker Hill’s guidance CNB opened 1,243 money market accounts totaling $125 million, achieved an average cross-sell services ratio of 3.29%, and increased system-wide customer touches and cross-selling effectiveness.

Citizens National Bank

Scott Sills

Chief Marketing Officer