Case Study: TAH Benefits boosts brand awareness and generates more soft sales with Baker Creative

TAH Benefits boosts soft sales by 65% with Baker Creative

TAH Benefits, a business health insurance company, faced the challenge of operating in a highly commoditized market. Their brand was being defined by their insurance carriers, which risked their future equity, and potential customers were overwhelmed by options, often making purchasing decisions based solely on cost.

Baker Creative addressed this by conducting qualitative, quantitative, and social listening research to identify the core reasons behind customer purchases. They then developed an integrated campaign encompassing digital, web, print, design, public relations, email, and content. The solution implemented by Baker Creative led to a 65% increase in soft sales, a 16% rise in new leads, a 100% increase in web traffic, and significantly heightened brand awareness, including PR that reached over 1.7 million readers.

TAH Benefits