Case Study: Sungro boosts social engagement and brand awareness with Baker Creative

Sungro boosts social engagement 105% with Baker Creative

The customer, Sungro, faced challenges with low brand awareness, inconsistent messaging, and a lack of structure as it aimed to expand into retail markets. Baker Creative was engaged to provide a more strategic approach to social media and integrated marketing to help connect with new, diverse audiences.

Baker Creative implemented a strategic solution that included a friendly lifestyle visual storytelling campaign aimed at new audiences like millennials and novice gardeners. The agency also cleaned up social channels, tightened security, and established a clear schedule with comprehensive metric reporting. This approach resulted in significant improvements, including a 33%+ improvement across social channels, a 105% increase in engagement, and a 122%+ increase in post clicks, leading to lifts in brand health and household penetration.

Sungro