Case Study: Market 42 builds a thriving community destination with Baker Creative

Market 42 drives 20.2 million in buzz with Baker Creative

Baker Creative was engaged by Market 42, a new food hall, which faced the challenge of launching without a clear brand identity or strategy. The customer needed to build awareness, attract visitors and vendors from across Northeast Ohio, and overcome community concerns and established competition.

Baker Creative conducted market research and a community audit to develop a compelling brand concept. The resulting PR and social media campaign generated significant buzz, reaching an audience of 20.2 million. This effort successfully filled the food hall to capacity and established Market 42 as a central community hub.

Market 42