Case Study: Little Italy Ristorante grows revenue and expands its brand with Baker Creative

Little Italy Ristorante grows into a 3x larger location with Baker Creative

Little Italy Ristorante, a family-owned restaurant, sought to expand its brand and generate more revenue in a new, larger location while entering new markets with little brand awareness. They partnered with Baker Creative for integrated marketing services to help reposition themselves in the hyper-competitive pizza category.

Baker Creative developed a new strategy that repositioned the restaurant as a generational Italian ristorante, leveraging its three-generation history. The agency modernized the brand and executed this new positioning through in-store campaigns, environmental graphics, gift card mailers, a new menu, copywriting, a corporate identity, and signage. As a result of these efforts, Little Italy Ristorante was voted best new restaurant in the city by the Ohio Restaurant Association.

Little Italy Ristorante