Case Study: Bowling Green University inspires statewide engagement with Baker Creative

Bowling Green University drives statewide PBS buzz with Baker Creative

Bowling Green University (BGSU) faced the challenge of promoting a PBS special, "Women in Ohio Politics," to a statewide audience. Their goal was to not only boost viewership but to educate younger audiences and inspire a new generation of women to enter politics, all while maintaining a nonpartisan stance. To address this, BGSU partnered with vendor Baker Creative for a campaign that required strategic positioning, public relations efforts, and the design of a dedicated website.

Baker Creative developed a nonpartisan, resilience-driven website and executed a targeted PR and influencer campaign to generate awareness. Their efforts successfully landed stories in various media outlets and generated excitement through preview parties with numerous community partners. The project became an evergreen educational resource, and the documentary's producer was invited to multiple speaking engagements, demonstrating the campaign's lasting impact and success for Baker Creative.

Bowling Green University (bgsu)