Case Study: Benary boosts brand awareness and wins new business with Baker Creative

Benary wins Walmart account and boosts tradeshow buzz with Baker Creative

Baker Creative was engaged by Benary, a horticultural company, to help launch new plant varieties into the U.S. retail market. The challenge was a significant departure from Benary's established B2B model and involved reaching new, younger consumer demographics that the company had previously missed.

The solution involved extensive market research to craft targeted messaging and a creative campaign that brought the new products to life. Baker Creative developed an eye-catching exhibit for the AmericanHort's Cultivate trade show that successfully generated significant buzz and booth traffic. As a direct result of these efforts, Benary secured the major Walmart account and acquired substantial new business.

Benary