Case Study: Urban Outfitters boosts e-commerce performance with BairesDev

Urban Outfitters boosts net profits 38% with BairesDev

Urban Outfitters, a global retail brand under URBN, faced a critical challenge when the COVID-19 pandemic forced the closure of its brick-and-mortar stores. They needed to rapidly pivot to and optimize their e-commerce operations to handle increased traffic and improve online conversion rates. To meet this urgent need, they turned to BairesDev for its software development expertise.

BairesDev provided a dedicated team of eight senior developers who improved site speed, navigation, and the overall digital shopping experience. This solution helped Urban Outfitters maximize revenue by reducing checkout errors and significantly boost their profitability. As a result, URBN reported double-digit growth in digital sales and a 38% increase in net profits, with their stock rebounding to pre-pandemic prices.

Urban Outfitters