Case Study: Pinterest scales its Ads Manager and boosts engagement with BairesDev

Pinterest scales Ads Manager from 5 to 233 devs with BairesDev

Pinterest, a visual discovery engine with 482 million monthly users, wanted to generate more revenue by rebuilding the architecture of its Pinterest Ads Manager to make it more scalable and improve its UI/UX. The platform needed a more robust solution to deliver greater value to its advertising partners. To meet this challenge, Pinterest partnered with software outsourcing vendor BairesDev for full-stack development.

BairesDev integrated a team that grew from 5 to 233 developers over five years to revamp the ads manager. The solution involved developing the new ads manager, helping with the mobile ads tool, and creating user personas to automatically capture new advertisers. The results included launching the Pinterest Ads Manager on time, performing ongoing QA, and reducing infrastructure metrics to save money. This successful partnership scaled to encompass 37 software projects across the company.

Pinterest